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Campaign: Developing DtoC eCommerce Channel
For A Professional-Wholesale/ Retail Store Hair Tool Brand.

Cosmetic Equipment

Goals:

Develop an eCommercestrategy for the launch with quick growth potential for the brand.
Achieve targeted CPA, ROAS, CLV goals.
Engage consumers to reorder and keep active with other brand products to increase CLV.
Build out email program to generate optimal revenue from existing brand consumers.

Execution Strategy:

Developed engaging Social Media Channel content for Facebook, Instagram, and YouTube.
Built out and launch Google Search and Shopping
Built out website product pages and main landing page to convert incoming traffic.
Created a variety of sponsored ad content for FB/IG and Google.
Leveraged existing consumer data to support the retail DtoC launch.
Develop additional media verticals once the launch strategy was in a growth phase.

Launch Result/ Development:

The launch strategy was successful.
Increased monthly sales from $25k to over $250K at an initial 3.0+ ROAS
Began to sell a more diverse portfolio of products and liquidate old inventory.
Established a successful strategy for new product launches leveraging new and existing customers.
Brought the projected annual sales to over $4 million with only executing 2-phases of a 5-phase growth strategy.

Long Term Development:

Continue to use the ad and conversion strategies developed for new and existing products.
Launch new marketing initiatives as the brand grows to support the new media verticals.
Develop an eCommercemarketing strategy targeting industry professionals to use and purchase products from the brand.

Credit Reference